Super Duper interviewed YiYing, the creator of Noodoll
SD: You created the Noodoll characters during your MA, how did you go about turning those ideas into a business?
The journey has been hard, been up and down; but it's been fun, it's true to my heart, and it's totally worth it. I may beocome a millionaire soon, but it's so fun and I love it everyday.
YY: Be original, don't compromise on quality; look into details, and be consistent (keep a strong heart) when it comes to sell!
SD:What is your biggest seller?
YY: Our mischievous monster gadget holders! They are our silliest but funniest friends.
SD: How important is social media marketing to the success of the business?
YY: We are learning every day about social media as it changes and evolves so quickly! So far I'd say it's not showing big impact in our small business but we love meeting new people out there and be ready to accept new exciting things, to exchange feedbacks, therefore social media is going to play a part in our business.
SD: Why do you think people love to buy high quality and well designed things?
YY: Because they deserve it :)
Grundy Art Gallery is now selling a range of Noodoll in the shop.